Practice resource
Client stories: evidence and context for Oakland
Identity Dental Marketing publishes company client stories on its main website. Those examples describe the clients and circumstances identified there; they are not a promise of results for every Oakland practice.
Questions to bring to a case-study discussion
This publication focuses on organic and paid search working together. When discussing a marketing example, identify the work performed, the period observed, the source of the measurements, and the limits of the comparison.
Planning exercise: a paid landing page describes a consultation differently from the main service page. Verify the practice’s actual process and reconcile the explanations. Testing more ad headlines would leave the factual conflict unresolved.